Privacy policy

Last Updated: 12 August 2025

What if we sell lies operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”).
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of personal information.

By using the Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

1. Personal Information We Collect

We may collect the following categories of personal information, depending on how you interact with the Services and applicable laws:

Contact Details: Name, billing/shipping address, phone number, email address.
Financial Information: Payment card details, transaction information, and payment confirmations.
Account Information: Username, password, security questions, and preferences.
Transaction Information: Items viewed, added to cart, purchased, returned, or exchanged, and past orders.
Communications: Content of customer support inquiries or other communications.
Device Information: Browser type, IP address, operating system, and unique device identifiers.
Usage Data: Interactions with the Services, including browsing patterns and preferences.

2. How We Collect Personal Information

We collect personal information:

Directly from you: When you create an account, make a purchase, contact us, or otherwise use the Services.
Automatically: Through cookies, analytics, and similar technologies.
From Service Providers: When they process information on our behalf.
From Third Parties: Such as business partners or affiliates.

3. How We Use Personal Information

We may use personal information to:

Provide and operate the Services, process transactions, and deliver orders.
Customize and improve your shopping experience.
Communicate with you, including order updates and customer service responses.
Send marketing and promotional materials (if permitted by law).
Detect and prevent fraud, security breaches, or illegal activity.
Comply with legal obligations and respond to lawful requests.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Enable website functionality.
Remember your preferences and cart contents.
Analyze site traffic and performance.
Deliver targeted advertising.

You may disable cookies in your browser settings, but certain site features may not function properly.

5. How We Disclose Personal Information

We may share personal information:

With Shopify (our e-commerce platform provider) to operate the Services.
With service providers (e.g., payment processors, shipping companies, cloud storage).
With marketing partners for advertising purposes (in compliance with applicable laws).
With affiliates within our corporate group.
As required by law or legal processes.
In connection with business transfers (e.g., merger, acquisition, bankruptcy).

We do not sell personal information for monetary consideration.

6. Data Security

We implement reasonable security measures to protect personal information. However, no system is completely secure, and we cannot guarantee absolute protection.
Do not send sensitive information through unsecured channels.

7. Data Breach Notification

In the event of a data breach involving your personal information, we will notify you in accordance with applicable law, including providing details of the breach and recommended protective measures.

8. Data Retention

We retain personal information for as long as necessary to:

Provide the Services.
Comply with legal obligations.
Resolve disputes and enforce agreements.

9. Your Rights

Depending on your location, you may have rights to:

Access personal information we hold about you.
Request deletion or correction of your information.
Receive a copy of your information (data portability).
Opt out of marketing communications.

To exercise these rights, contact us at behindthelies@whatifweselllies.com.
We may require verification of your identity before processing requests.

10. Children’s Privacy

The Services are not intended for individuals under the age of majority in their jurisdiction.
We do not knowingly collect personal information from such individuals. If we discover such data has been collected, we will delete it promptly.

11. Third-Party Links

The Services may contain links to external websites. We are not responsible for their content, policies, or practices. Review their privacy policies before providing personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted here with the revised “Last Updated.” If required by law, we will notify you of material changes before they take effect.